Danette Leighton joined the Pac-12 Conference in April 2010 as the Conference’s first Chief Marketing Officer, building and leading the Pac-12’s external units. Her responsibilities include leading the Conference and Pac-12 Networks in the development and implementation of strategic marketing and business development programs, overseeing the Conference’s major championships (football, Pac-12 China game, men’s and women’s basketball) and facilitating best practices with member institutions in the areas of marketing, promotions, ticket sales, event operations and analytics. In addition, Leighton leads the Pac-12 fan data & analytics program and Pac-12 Sales programs for the members.
An Arizona graduate, Leighton returns to the Pac-12 where she began her career as a public relations intern. Most recently, she acted as Vice President of Marketing and Brand Development for Maloof Sports & Entertainment. She spent the last decade overseeing all marketing and branding efforts for the NBA’s Sacramento Kings and ARCO Arena, as well as the business operations for the WNBA’s Sacramento Monarchs.
Previously, she led Sony’s sports marketing division, focusing on the PGA Tour and the Sony Open in Hawai’i. She also served as the executive director of the 1999 NCAA Women’s Basketball Final Four at Stanford and worked in public relations for the Fiesta Bowl.
The 1993 U of A graduate majored in political science and minored in Media Arts and as an undergraduate worked within the Wildcat Athletics Department in both the ticket sales and media relations departments as well as interning with KGUN- TV Sports department.